Intended audience
Adults interested in convenient coffee and wellness products.
Dutdot Lab · Project 01
Self-directed study
ADLAO
Coffee
Four cohesive, photorealistic product visuals developed from supplied reference photographs for social media and digital presentation.
01
The Brief
Make it appealing while preserving its identity.
Using the supplied ADLAO Coffee pack shots as product references, create a cohesive set of photorealistic product visuals for social media and digital promotion.
Present the product in a warm, polished coffee setting that makes the packaging clear and appealing while preserving its original identity. The MCC logo, ADLAO name, package colour, printed wording, proportions, and sachet design must remain faithful to the reference photographs.
The prepared beverage should appear creamy caramel-brown, based on the supplied drink reference.
Intended use
- Facebook posts
- Affiliate product promotion
- Dutdot portfolio case study
- Website and digital display
Visual direction
- Warm, inviting coffee atmosphere
- Natural or controlled studio lighting
- Dark wood, ceramic, linen, and restrained coffee props
- Clear product hierarchy
- Realistic shadows and textures
- No excessive decoration
Deliverables
- Landscape product hero
- Square social-media visual
- Bright morning lifestyle image
- Close product-detail image
Original Product Reference
The packaging set the boundaries.
The straight-front photograph served as the primary control for the box colour, logo, wording, and proportions. Additional angled references were used to understand its depth and side panels.
Product names and printed details were treated as fixed elements, not opportunities for redesign.
Fixed elements
What must remain unchanged.
- MCC logo
- ADLAO spelling
- “With Glutathione”
- “15 in 1 Instant Coffee Drink Mix”
- Package colour
- Box and sachet proportions
- Net-weight information
Exclusions
What the images should avoid.
- Invented health claims
- People or hands unless requested
- Altered logo or packaging text
- Black coffee
- Floating ingredients or exaggerated splashes
- Additional brand slogans
02
Dutdot Creation
Warm light. Dark wood. A restrained coffee setting.
The visual direction moved between dark walnut studio lighting, a softer morning setting, and a clean terracotta social composition. Across all three environments, restrained props and controlled shadows kept attention on the orange package.
Product colourOriginal orange and gold
SurfaceDark walnut texture
BeverageCreamy caramel brown
A useful correction
The first draft showed black coffee.
A prepared-drink reference showed that ADLAO has a lighter, creamy appearance. The beverage was changed to caramel brown while the composition and product staging were retained. This small correction made the scene more faithful to the actual product.
03
Delivery
Four outputs. One product identity.
The final set covers a landscape studio hero, a bright morning lifestyle scene, a square social composition, and a close packaging-detail image.
Delivery complete · 04 product visuals
Employer-style task
Create four cohesive, photorealistic social-media product images using the supplied ADLAO Coffee reference photographs. Maintain packaging and label accuracy across every image while adapting the product to several commercially suitable settings and formats.
Selected Work